A. The Basic Idea
Believe it or not in the year 2010, more than 60% of the companies included in the Fortune 1000 listing will have a community that can be used for marketing purposes *. (source: Gartner Research)
B. Why Community
Because you can connect with your customers actively and not forced. In this connection, the brand is only as a facilitator of the Rev Community human relations that occur in the community.
C. BASIC FUNCTION
• Source of Database
Imagine: You have traffic, but how you can know who is coming? The presence of community is one way to find out who it was. Collect data from your traffic to greet your visitors
• Next Base Strategy
Learning from the community. You can use the community to provide input for your survival. Inputs for products, inputs for other marketing and strategy.
• Research / Survey
You pay big money for RnD? Try to approach consumers through community and ask their opinion about the problem you are facing. Has a task force that comes from the target market is a value in itself, because the Insight user really be value for the company.
• Your Sales Representatives
Now is the era of community (consumers) in the sense that consumers will be happy to talk to other consumers of the good brand.
• Your Competitor Representatives
You may be able to capture the movement of competitors from the rumor grapevine is in your community are made. Or another community who happened to have the same core with you.
D. BENEFIT COMMUNITY
• • Latest Info
• • Direct contact
• • Share of Info
• • Special Promotion
E. BENEFITS DETAIL
• Database
This is one of your treasures. Imagine you have data from prospective customers or consumers remain that you can use to promote, increase sales or even grow loyalty
• Basic Profile
With the basic profile you get the key data, ranging from the name, date of birth, address, phone number, etc
• Detail Profile
With detailed profile you can find monthly income, type of work and any data you want to gather and learn from potential customers.
• Demographic
Who are your customers? Demographic mapping will help you see and understand the consumer
Habitual Seeing consumer habits in an online communication will help you understand the consumer and ultimately be able to communicate better with them.
• Are your customers prefer to access on Monday / Tuesday / Wednesday / etc
• At what time your customers make access
• How long do you access the consumer. This will affect when the time is right for you to communicate with them
F. CUSTOMER BEHAVIOR
• Product
You can see what products are preferred by consumers to view statistical data or provide additional features that allow consumers to interact (ask, give comments or even order your product)
• Promotion
Does your campaign wore on target market? Ask directly on your community by addressing one of the campaigns in the forum or make a special poll on this. Useful feedback about the campaign to plan further communication strategy.
• Pages
This page is the most frequently visited? Did you create a website goals achieved? This all can be seen from what became the most popular pages by consumers. For e-commerce for example, the page will show that the goal is achieved when the shopping cart page and approval page also shows a significant number
• Feature
Almost similar to the pages, you can also see what features are most frequented? Dari sini, Anda juga dapat mengukur apakah tujuan Anda membuat website tercapai? For example e-commerce, shopping cart feature can be used again bench mark.
G. BUILD YOUR ONLINE COMMUNITY
• * Know
See the problem and specify your objectives
• * Make It
Start a community, first determine your positioning
• * Do Act
Consumer-brand relationships, consumers
• Build Your Online Community
Consumers Relations
• * Dare to Measure
Consumer-brand relationships, consumers
Consumers Relations
• * Natural
• Built by a group of people themselves without any intervention from the brand
• Having a life force that tends to be longer.
• a variety of activities, but it takes a long time to reach a certain number of members.
• Can be entered by several brands at the same time.
• Make It: Type of Community
* Sponsored
• Intentionally built and fostered by the company / brand.
• Can be collected in a short time members.
• Can be oriented in a short time.
H. DO ACT
• Direct Communication
Communication may occur directly. Both of you as a producer with the consumer, or communication between consumers and other consumers. Consumers happy to get feedback or comments directly to the communication efforts undertaken
• Quick Respond
One advantage of the internet is that you can do real time respond to the input
any of the consumer. Thus, existing problems can be resolved quickly.
• Transparent
Sharing with consumers is to put the consumer as a partner and being
open to almost anything
• Information
Give & Get
Give free solution, offer workshops / seminars, create volunteer programs
• Member Share
Conscious consumers are willing to share information or provide feedback to blog
• Qualified Trust Information
Build the image can be trusted. The trick is to present a series of relevant articles,
out on a regular basis and written by those who are competent in their fields.
• Helpful
One of the functions of the community is to provide assistance to its members. QnA session, forums, etc to help the community members to seek answers to problems that have
• Do not Forget OFFLINE!!
In addition to active online, face to face in the offline meeting not less important. So that the proximity between one member and the other members will be established and increasing closeness between members
I. Measurements
• Visit
Number of divisit website. This is a marker of traffic on the website.
• Total Visit
• Unique Visit
• Page View
The number of pages downloaded (or in other words seen by the visitor)
• Referrer
Web site or page that provides links to your site.
• Conversion
To see the extent to which a website owned traffic can be classified as good. This is calculated using the total visit as a divider.
J. Free Software

K. Traffic Optimization
• 01. So puppeteer
Role behind the scenes is like a casting director what the company needs to be done. Ideas and input from members of the community should be allowed to flow.
• 02. Know When to Act
How to do the monitoring? Actually the community has the ability Correcting good self. But the company must be sensitive when there are flamers or those who disrupt the continuity of community
• 03. Critical Mass
Communities must achieve a minimum number of members to be functioning optimally. Key positions in the critical mass is also important to ensure the community can live. These key positions include positions as a motivator, as Conector, and leader. When the community is large enough, it can say they can make good content, and improve the content of existing fault
• 04. Admit Mistakes
When a mistake is made in the community should never be covered. Admit it, apologize sincerely and do not repeat.
• 05. Say Thanks
Brand / company should give rewards to those who have been willing to offer an opinion or contribute to the community / brand
• 06. Long Term Relationship
Communities take time to develop. Along with the development community, the brand must continue to experiment with content and a way to generate discussion and ways to attract members to be active.